Everyone who gets in touch with their local estate agent to sell their home is looking for a good deal. Maximum marketing support, a comprehensive strategy, and the best possible price are all priorities for the sellers who approach estate agents in Ongar – leaning on their reputation and access to a broad pool of potential buyers.
But if there’s one thing that we know all buyers want to learn more about, it’s how to maximise the value of their home. And no, we don’t mean with extensive renovations and extensions. In this article, we’re sharing three of the small things that you can do without spending money to maximise the amount you get for your home.
1. Good marketing equals good prospective buyers
The first thing to consider is the way your property is going to be marketed.
And this is where the true value of a reputable estate agent really comes into play. All estate agents have their own strategy, leveraging online property search platforms as well as their own website, local marketing, and direct outreach to prospective buyers.
The goal of marketing is always to entice high-calibre buyers, those who are serious about a potential purchase, and crucially those who won’t waste time.
2. Showcase the potential for prospective buyers
The next step in maximising the sale price and potential of your property comes in how you present and showcase it.
House viewers and prospective buyers want to be able to see themselves living in the property and enjoying the local area, and as such it’s important to keep the personal items and décor to a minimum during this period of viewings and tours. Where possible, lean on the flow of natural light and other popular aesthetic touches and trends, making sure that any outside space is well presented and drawing attention to the unique features that elevate the property.
3. Offer a buyer extra appliances and features for more
Finally, if there are built-in appliances or items that you don’t need and will only end up disposing of when you move, consider offering these as part of the sale of the property.
Appliances like washing machines and dishwashers are often selected to fit a specific gap in a kitchen or utility room, meaning that moving them to a new property is more hassle than it’s worth. By selling these on with the sale, you earn a little extra and give the new owner the gift of convenience.
All things considered, selling a property is as much about demand and the location as it is about the property itself. However, if you live in a highly coveted area like Ongar in Essex, you won’t have any trouble enticing potential buyers to the area – meaning that your emphasis has to be on positioning that property for maximum traction.
